Privacy Policy

Privacy Policy


Freedom Finance is a trading style of Freedom Finance Ltd. Our registered office is Freedom Finance Ltd, Atlantic House, Atlas Business Park, Simonsway, Manchester, M22 5PR. Registered in England: 06297533.

We are authorised and regulated by the Financial Conduct Authority for certain consumer credit activities (FRN: 662079).

Our Data Protection Register number is Z120757X. As the controller of your data, Freedom Finance complies with Data Protection laws in the United Kingdom and the EU General Data Protection Regulation (GDPR). This Privacy Policy details how we process your personal data.


Personal data collected, used, stored and transferred by us may include:

  • Identity Data including forenames, last name, maiden name, date of birth, gender, marital status or similar identifier
  • Contact Data including home address, email address and telephone numbers
  • Financial Data including bank statements, payment card details, savings, debts such as loans and credit cards, income & expenditure, employer & pension benefits, and other assets
  • Technical Data including internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices used to access the Freedom Finance Ltd website
  • Profile and Usage Data including feedback and survey responses, and how you use our website, products and services
  • Marketing and Communications Data including your preferences in receiving marketing from us and our business partners and your communication preferences
  • Special Category Data such as medical or health conditions may only be collected with your explicit consent.


Personal data is collected by us using the following methods:

  • Direct contact with our staff by phone, email, webchat, post or otherwise for example; for the purpose of applying for & processing loans, confirming identity, handling complaints etc.
  • Automated technologies or interactions with our website, by using the web enquiry form or the find a loan function for the purpose of; processing identity, loan application etc.
  • Third parties or publicly available sources such as credit reference agencies, Lenders, couriers, third party & partner websites


Our legal basis for processing your data in relation to certain activities is:

CONSENT: To initially engage with you to discuss your requirements including to confirm in which form we may communicate with you and re-engage, for example, when an existing product nears expiry

CONTRACT: To process and deliver your application for a loan, to manage our relationship with you & improve our customer service such as customer reviews / surveys

LEGAL OBLIGATION: To respond to case enquiries & defend against complaints

LEGITIMATE INTEREST: To comply with our legal obligations, administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data), to deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you, to use data analytics to improve our website, products/services, marketing, customer relationships and experiences


In order to provide the service you have requested we will process your data and if necessary share it within the Freedom Group or with selected third parties to assist in your application.

Freedom Group consist of Freedom Finance & Freedom 365 Mortgage Solutions.

Third parties may be Lenders (for example, to source and submit applications), Credit reference agencies, Specialist brokers (if we are unable to service your request), Solicitors & Surveyors (for example, to check the progress of your application with whom you are interacting).

We may also share information with external supplier’s specialist IT system providers to facilitate the sourcing of products, to provide continuing advice, to inform you about relevant products and services, and to request feedback on customer service standards. It may also be necessary to share your personal information with non-affiliated companies who perform support services on our behalf including those that provide professional, legal or accounting advice to Freedom Finance Ltd.

Sharing of information may be necessary with the Regulators to fulfil our legal obligations as a regulated profession, for example with the Financial Conduct Authority. Sharing of information to verify your identity and comply with Anti Money Laundering legislation, and otherwise co-operate with law enforcement, legal proceedings or regulatory authorities.

Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Notice.

Your data will be treated confidentially and these companies are required to ensure appropriate security measures are in place and maintain the confidentiality of your personal data, and to use your personal data only in the course of providing such services and in accordance with Freedom Finance Ltd instructions.


You have the right to:

  • Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. You have the right to request copies of all records we hold about you.
  • Request correction of the personal data. This enables you to have any incomplete or inaccurate data corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete personal data where there is no reason for us continuing to process it or where you have successfully objected to the processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Please note that we may not always be able to delete the data for specific legal reasons, if applicable we will notify you, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which overrides your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


You will also have the choice to opt-in to receiving other related marketing information and related products and services. Both we and other carefully selected organisations or alternative credit and insurance providers may contact you by telephone, letter, e-mail, SMS or other social media to offer other credit or insurance products which may be of interest to you. We may also send you information about money saving tips and guides. You can opt-out of receiving these types of communications at any time by contacting us at or by clicking on the relevant link in email communications you receive from us.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to only those Freedom Finance staff, appointed representatives, advisers, business partners and suppliers who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Cookies are small text files placed on your device to store data when you browse a website. Cookies and similar technologies have several functions:

  • storing your preferences and settings, which can be recalled when you re-visit a website
  • delivering interactive services and completing applications
  • maintaining online security and helping to protect against online fraud
  • analysing how our products perform, tracking website performance, conducting research and diagnostics, and fulfilling other legitimate purposes to give you a better online experience
  • storing and sharing your browser activity so that our advertising partners may provide content on products relevant to your interests
  • helping us to understand how people use our website - for example, if lots of people give up on an application process at a particular step, we can try to make that step easier to use

* Please note that our cookies do not store any personal or confidential information about you

You can use controls in your browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies. For more information, go to the Help section of your browser and search for 'cookies'.

Be aware that if you choose to disable or delete cookies relating to our website, the following may occur:

  • we will not be able to recall information about you, including your preferences, and you will be treated as a first-time visitor
  • some of our online services might not work as you may expect
  • as you browse from page to page relevant information may have to be entered more than once

To find out more about cookies, visit


Freedom Finance Ltd website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Please also refer to our Terms & Conditions for more information


We are committed to safeguarding your information and use industry standard methods to ensure that all the information you provide is secure. We store this on secure servers so that it can only be viewed by authorised personnel. We will only collect personally identifiable information to the extent deemed reasonably necessary to serve our legitimate business purposes. If we do transfer it outside the EEA, the information may be processed by staff operating outside the EEA who work for us or one or more suppliers. Such staff may be engaged in, among other things, the fulfilment of services, the processing of the application details, and the provision of support services.


We only retain your personal data for as long as necessary, i.e. for our regulatory requirements or our legal obligation. The table below outlines how long data is retained, and depends on the reason the personal data is used for.

Purpose of processing Retention
Successful loan applications. Records will be retained indefinitely. Information that does not need to be accessed regularly after 6 years, but which still needs to be retained, will be safely archived.
Marketing customer data Indefinitely unless customer requests data be removed
Withdrawn, incomplete and failed loan applications 6 years from the date the application was made
Enquiry data obtained from third parties that do not result in an application for a loan product 6 years from the date the lead was received from the Introducer

After these retention periods if there is no other on-going relationship, your personal data will either be securely deleted or anonymised so that it can be used for statistical purposes but without any method of identifying you individually.


We keep our Privacy Notice under regular review.

Please also refer to our Terms & Conditions which outlines the service we provide.


If you have any questions or complaints relating to how we use your personal data, or if you wish to exercise any of your rights regarding your personal data, you may request this by writing to the Compliance Department Freedom Finance Ltd, Atlantic House, Atlas Business Park, Simonsway, Manchester, M22 5PR or emailing

We shall respond to your request as soon as possible, depending on the complexity of the request but no later than one month from receiving it.

If you are not satisfied with how we respond to your enquiry, you have the right to complain to the Information Commissioner’s Office (ICO), who is the regulator for data protection in the United Kingdom.

Need guides to borrowing?

Our aim at Freedom Finance is to provide you with the information you need to make educated decisions when it comes to your borrowing and your money. The online financial market place is filled with conflicting, jargon-filled information about which loan product is the right one for you.

These deals may look attractive, but many of them apply only to those with an outstanding credit history. In reality, the best deal on offer might not be available to you. With our comprehensive finance guides, we aim to equip you with the know-how to make the best decisions about your borrowing and your money.

Check out our helpful guides:

See what our customers are saying

Whether you're planning on some home improvements, replacing your car or simply getting your finances in order, a loan from Freedom Finance could be more affordable than you think. Use our calculator above to find the ideal loan for you. All quotations given are for illustrative purposes only. Credit subject to status. The rate you are offered will depend on your personal circumstances, credit assessment procedures and other related factors.