We’re finalists at the Credit Awards!

30s couple in love sitting leaned on couch spend time together using smart phone online

We’re thrilled to announce that we’ve been shortlisted six times across four categories at this year’s Credit Awards. In what has been a challenging year for many businesses around the UK, we’re delighted that our team’s hard work and innovative prowess is being recognised at the industry’s biggest awards event.

We can now exclusively announce that we are finalists in the following categories:

  • Excellence in Open Banking – Freedom Finance
  • Best Use of Technology – Freedom Finance & The Co-operative Bank
  • Best Use of Technology – Freedom Finance & Hastings Direct
  • Best Outsourcing & Partnership Initiative – Freedom Finance & Hastings Direct
  • Best Outsourcing & Partnership Initiative – Freedom Finance & The Co-operative Bank
  • Best Marketing Campaign of the Year – Freedom Finance & The Co-operative Bank

We’d like to say a big thank you to all our staff for their hard work this year, and good luck to all the other Credit Awards finalists. It’s great to be ending this year on a high!

Excellence in Open Banking

This year, we launched myfreedom and the Fusion Score – an Open Banking initiative that can give borrowers better rates and more access to credit.

Instead of simply using an applicant’s credit score to determine their eligibility, the Fusion Score adds bank transaction data into the mix, enabling the applicant to get the credit they deserve for having an income, paying rent or even donating to charity. This free service has already proven to secure customers more offers and better rates.

You can find out more about the launch of the Fusion Score, or even better, find out what yours is for free by creating your myfreedom account.

Best Marketing Campaign of the Year

Our collaborative ‘Here to help you find the right loan’ campaign with The Cooperative Bank showcased the launch of the UK’s first ever loans marketplace from a high street bank. This new move highlighted The Cooperative Bank’s desire to put their customers first, helping them find the best loan for their needs by giving them access to a greater choice of credit products. It was also the first loan partnership to support and donate to charity for every completed transaction.

The campaign was successfully rolled out to 68 branches nationwide, enabling staff to assist customers with their applications via iPad in real time, resulting in many customers having funds in their account before leaving the branch. Ultimately, the campaign achieved an incredible customer response, with 9 out of 10 customers recommending the service.

Credit Strategy’s Credit Awards

Now in its 21st year, the Credit Awards celebrates outstanding achievements in credit and financial services. The awards will be taking place on the 5th November 2020 via digital broadcast and will recognise the success of individuals, business divisions and pan-global conglomerates across the entire industry. The winners will be decided by a panel of 22 judges hailing from all corners of the financial services sector.